Executive Creative Director
Bob Robinson’s digital experience started in the late 1990s when he was Regional VP at marchFIRST (formerly USWeb/CKS), one of the largest digital consultation companies in the world. Also during this time, he was the Managing Partner for their Dallas office, where he was responsible of all aspects of operations. Bob left marchFIRST to take over user experience as a VP at imc2 where he helped the office go through a period of tremendous growth and development. He was later approached by The Integer Group for help creating/integrating a digital practice into a traditional agency as ECD. Recently, Bob filled the role of partner and then president of the independent interactive firm Imaginuity. Bob is widely acknowledged as a digital leader in the advertising community and has been recognized for his creative work with such clients as Coca-Cola, Exxon/Mobil, the Los Angeles Times, Apple Computer, Lilly, GSK, Crest, Olay, Old Spice, Blockbuster, Hanes and Texas Instruments. He has successfully led the digital development of Prilosec OTC and GSK’s alli Weight Loss, the two largest prescription-to-over-the-counter launches ever.