Mirren New Business Conference

Touted as the place to learn from the rule-breakers, contrarians, and innovators that are reinventing business, the MNBC is the place to be in NYC from April 12-14. Kenny will be sitting on the Agency Growth Case Study panel that will discuss how some agencies have experienced tremendous growth despite the struggling economy (Tuesday, April 13, 10 a.m.).

You can already engage the speaker panel by submitting a question on the conference site.

next10

Rockfish CEO, Kenny Tomlin, will be speaking at the next10 conference, which is a global networking and trend conference that brings brands and leading companies together. This year’s conference will take place in Berlin, Germany, on May 11th and 12th.

The BBC has claimed that mobile apps will be as “big as the Internet” with 10 million apps created by 2010. Therefore, a “next app” conference track has been added this year to explore this burgeoning world. As an Ad Age A-List interactive agency focused on solutions for the digital age, Rockfish has placed a stake in the ground as a leader in what’s next.

We hope to see you there!

Rockfish Interactive and White Cloud® Bath Tissue have launched an online coupon widget that, when clicked, automatically prints the coupon on the user’s local printer. This technology furthers the advertising-without-interruption mentality that Rockfish Founder and CEO, Kenny Tomlin, often cites when discussing the future of interactive marketing. In this case, the insta-print coupon does not force the reader into a series of printing prompts. Instead, it allows them to quickly continue their reading experience without leaving the site with the coupon offer.

The technology behind the widget provides great flexibility. The corporate content manager can set each site to a number of maximum prints or an expiration date, and the system will automatically remove or replace the widget when either of those limits is reached.

The widget has been launched by the White Cloud® Bloggers, which include (Go get your $1 off coupon at any of the following sites!):

·       www.greenandcleanmom.org

·       www.bargainbriana.com

·       www.kingdomfirstmom.com

·       www.keeperofthecheerios.com

·       www.getbuttonedup.com

 Contact us if you’d like to discuss how we can apply this technology to your products for your site or for your bloggers’ sites. 

Talk Business selected Rockfish Interactive as their 2010 "One to Watch" company.  The award recognizes and honors a company or operation in Arkansas that shows significant promise to positively change the state's business landscape. 

Click here to read the full story.

A number of months ago Rockfish was selected by Ad Age as their Top Small Agency of the Year for 2008. As significant as that recognition was, today I have even bigger news. Every year Ad Age publishes their Agency A-List where they select the 10 best agencies in the world regardless of size or specialty and Rockfish was chosen for that distinction! I really can’t put into words how satisfying this recognition is for our company and for everyone who works here. 

I want to personally appreciate and thank you for your support and partnership.   We are a four-year-old agency that has accomplished a lot in a very short period of time and we could have never done it without you! 

Ad Age has the full story and details on their website here.

NORTHWEST ARKANSAS, January 11, 2010:  Walmart’s internal social network is one of theTen Best Intranets in the world according to user-experience research firm Nielsen Norman Group. Nielsen Norman Group has been conducting an annual intranet design contest over the past ten years. 

To engage associates more effectively, Walmart created mywalmart.com, an online community specifically for associates. This virtual community provides associates a place to learn about Walmart, find co-workers, discuss topics with one another, chat online with company leaders and become more involved in the company. In addition to connecting associates and fostering conversations, the site contains company benefits information, news, and access to third party applications, making it a true “one-stop-shop” destination.  

“A social networking site which functions as a corporate intranet, the Walmart site allows store associates scattered across the U.S. to meet and interact online. An emphasis on the personal is clear throughout the site, while the site still provides the necessary corporate information,” said usability expert Jakob Nielsen, principal of Nielsen Norman Group.  

Full-service interactive agency Rockfish Interactive worked closely with Walmart to conceive, design, develop and launch mywalmart.com.  

“Rockfish Interactive was thrilled to partner with Walmart on such a groundbreaking project like mywalmart.com. Working closely with Walmart we were able to custom build a new kind of intranet from the ground up to match the needs of one of the largest workforces in the world,” said Kenny Tomlin, Rockfish CEO and Founder.         

Currently, 1.4 million associates in the U.S. have access to mywalmart.com and nearly 900,000 associates have registered.    

Nielsen Norman Group’s “Intranet Design Annual 2010: The Year’s Best Intranets,” is available for download from the Nielsen Norman Group website at http://www.nngroup.com/reports/intranet/design

About Rockfish Interactive

Rockfish Interactive is a full-service interactive agency that applies technical savvy, creativity and business accountability to all projects. Rockfish delivers technology and marketing strategies for many Fortune 500 clients, such as Walmart, Sam’s Club, Kimberly-Clark, Tyson Foods, Sara Lee, Con Agra, and Dr Pepper Snapple Group. Rockfish has locations in Rogers, Arkansas, and Dallas, Texas. Rockfish is Ad Age’s 2009 Small Agency of the Year. For more information on Rockfish Interactive visit www.rockfishinteractive.com.  

About Nielsen Norman Group
Nielsen Norman Group (http://www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through human-centered design of products and services.  NN/g principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are world-renowned user-experience pioneers who advocated human-centered design and usability long before it became popular to do so.  Besides authoring books and evangelizing at NN/g events about user experience, they and others on the NN/g team offer high-level strategic consultation on the usability of websites, consumer products, software designs and anything else that needs to be easy-to-use. Media contact: Darcy Provo, darcy@nngroup.com, 415-871-1831.

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