John Battelle's Web Predictions for 2008
Posted By: Kenny Tomlin on January 01, 2008 - Interactive Marketing2007 record was pretty good...probably worth checking out 2008 as well. A few highlights:
I'm going to buck all my colleagues fears, however, and predict that web-based advertising businesses will in fact enjoy significant gains in 2008. These gains, however, will not be evenly distributed. The markets will reward innovation and growth in new forms of advertising, and punish those who are seen as not having a strategy.
...by the end of the year, adding value to a customer's life through marketing will be seen as a necessity as opposed to an experiment.
...by 2009, we'll finally see a mobile web worthy of a serious development economy, one that looks a lot like Web 2 looked in 2005.
2008 will be the year Wall Street gets frustrated with Google.
Yahoo, meanwhile, will spend most of 2008 trying to figure out what to do with what it bought in 2007.