Chris Angel - Mind Freak

Many of you are familiar with Chris Angel and have seen his wildly popular show on A&E called Mind Freak.  Chris is an amazing entertainer and knows how to build a brand – in this case himself.

Today, he blew me away with one of the most awesome and viral web marketing emails I have ever seen.  Here’s the basics:

1. Go to www.freakyourmind.com.
2. Enter your friends name and phone number.
3. You can then send them the auto-generated link or have the website email them a message encouraging them to watch a video of Chris Angel online.
4. Chris performs a little magic, with your help of course, that will have your friend wondering “how did he do that?”  Of course, after a minute or so they will figure it out which is what makes this so viral.  They will want to pull the same trick on all of their friends.
5. And, just to make this over the top, a few minutes after your watch the video your phone rings with a message from Chris inviting you to view his show on A&E.

As consumers spend less time with a single medium, marketers need to consider how to diversify their media plans.  Simple email blasts or search engine marketing alone are not enough.  The example above includes email, a website, and mobile.  And it makes people want to talk about it and share it with their friends – a marketers dream.