Rockfisher launches organization to bring more conversation to digital

As the home of P&G, Kroger and Macy's, Cincinnati has long been recognized as a hotbed for brand marketing, but the sense that the city is primed to become a center for digital innovation is picking up steam by the day.  This is increasingly evident by the onslaught of digital events and groups popping up around town, with the most recent being Digital xChange, which launched last night. Founded by our own Director of Business Analytics and Accountability, Michael Lamontagne, Marla Reichard from Possible Worldwide, Matt Booher and Russ Shirley of CRM Metrix,  Digital xChange was created for people interested in the digital space to hear from speakers and to exchange thoughts and ideas.

Topics will include "all things digital", including social, location-based services, mobile and more. The cornerstone of the group is to better understand new and upcoming trends, marketing strategies, and measurement/evaluation of performance. The inaugural speaker was J.B. Kropp from Twitter who spoke about engagement and how brands are leveraging the platform. 



Meetups will take place monthly at The Brandery, Cincinnati’s startup incubator founded by CMO Dave Knox. All are welcome and those interested should contact Michael Lamontange for details.