Rockfish Brand Ventures
We're redefining the term "strategic investor" with the inception of Brand Ventures, a new model of agency ventures that brings emerging digital innovations together with agency capabilities and client relationships. The goal is to invest with our clients and start-ups, resulting in accelerated innovation and shared success.
Brand Ventures operates by supplying select start-ups with funding, ad revenue and brand building services through our agency, and in turn ramping up their growth rate and chances for success. We also partner these start-ups with our clients. This provides clients with premier access to the best emerging innovations, thus giving them the opportunity to invest with a growing company that's backed by an award-winning agency well before anyone else. This partnership gives start-ups the chance to build relationships with established brands and companies, while utilizing Rockfish's diverse abilities and areas of expertise.
The investment committee for Brand Ventures is composed of 6 senior Rockfish executives, each of whom bring experience in marketing, venture capital, corporate finance and start-ups. In addition, we leverage an Advisory Board comprised of industry veterans with backgrounds in technology, venture and marketing. These advisors provide deal sourcing, perspective on industry trends, and other support.
Brand Ventures Portfolio
Promoboxx combines the promotional expertise of consumer manufacturing brands with the local marketing channels of their retailers, to run online promotions that build leads and drive sales. They are located in Boston, MA.
The Engagement Engine for Games
TapMe is a new breed of mobile advertising platform that allows game developers to directly connect gameplay with branded rewards and achievements from any advertiser. The company is headquartered in Chicago, IL.
MomentFeed is the first social marketing platform built for the mobile paradigm, providing an integrated solution to manage Facebook, Foursquare, Instagram, and Twitter at the local level on a global scale. The company is headquartered in Santa Monica, CA.