Lunchboxbuilder.com

Launched: August 2009
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Challenge: Create a fun, innovative website that utilizes products from three Walmart suppliers. The site must be user-friendly and entertaining for children – all the while offering valuable coupons for adult users.

Solution: Rockfish joined forces with three Walmart suppliers to create -- not only a website -- but a creative, custom experience for young users.

The end result? lunchboxbuilder.com

Details: Rockfish Interactive created lunchboxbuilder.com from the ground up utilizing technologies like Papervison, Flex, and Flash. The website allows users to kick their custom creativity up a notch, while touting three Walmart suppliers: Pepperidge Farm, Mott's and Smucker's.

Lunchboxbuilder.com lets users create their own, customized lunch box. The "lunch box creating journey" begins and ends with choices. Users can choose the type of lunch box they want to create, add a splash of color and decorate the lunch box with a wide variety of stickers.

At any point in the creation process, users can click and drag their custom lunch box to get a full 360 degree view of their customized creation.

When finished with their creation, visitors can print their customized lunchbox – or add it to an online gallery.

The website also utilizes Rockfish Interactive's custom, customizable coupon system. Visitors can access and print valuable coupons for lunch time items like Pepperidge Goldfish Crackers, Mott's Applesauce and Smucker's Uncrustables.

Results: Initially, the project goal was to distribute 15,000 coupons. Within a week of activation, the site had already exceeded traffic goals for the entire program and more than 45,000 coupons had been printed.

Technologies: Papervison, Flex, Flash, Actionscript 3, ASP.Net and jQuery