mywalmart.com Named One of World's Top Intranets

NORTHWEST ARKANSAS, January 11, 2010: Walmart's internal social network is one of the Ten Best Intranets in the world according to user-experience research firm Nielsen Norman Group. Nielsen Norman Group has been conducting an annual intranet design contest over the past ten years.

To engage associates more effectively, Walmart created mywalmart.com, an online community specifically for associates. This virtual community provides associates a place to learn about Walmart, find co-workers, discuss topics with one another, chat online with company leaders and become more involved in the company. In addition to connecting associates and fostering conversations, the site contains company benefits information, news, and access to third party applications, making it a true "one-stop-shop" destination.

"A social networking site which functions as a corporate intranet, the Walmart site allows store associates scattered across the U.S. to meet and interact online. An emphasis on the personal is clear throughout the site, while the site still provides the necessary corporate information," said usability expert Jakob Nielsen, principal of Nielsen Norman Group.

Full-service interactive agency Rockfish Interactive worked closely with Walmart to conceive, design, develop and launch mywalmart.com.

"Rockfish Interactive was thrilled to partner with Walmart on such a groundbreaking project like mywalmart.com. Working closely with Walmart we were able to custom build a new kind of intranet from the ground up to match the needs of one of the largest workforces in the world," said Kenny Tomlin, Rockfish CEO and Founder.

Currently, 1.4 million associates in the U.S. have access to mywalmart.com and nearly 900,000 associates have registered.

Nielsen Norman Group's "Intranet Design Annual 2010: The Year's Best Intranets," is available for download from the Nielsen Norman Group website at http://www.nngroup.com/reports/intranet/design

About Rockfish Interactive
Rockfish Interactive is a full-service interactive agency that applies technical savvy, creativity and business accountability to all projects. Rockfish delivers technology and marketing strategies for many Fortune 500 clients, such as Walmart, Sam's Club, Kimberly-Clark, Tyson Foods, Sara Lee, Con Agra, and Dr Pepper Snapple Group. Rockfish has locations in Rogers, Arkansas, and Dallas, Texas. Rockfish is Ad Age's 2009 Small Agency of the Year.

For more information, visit www.rockfishinteractive.com

About Nielsen Norman Group
Nielsen Norman Group is a user-experience research firm that advises companies on how to succeed through human-centered design of products and services. NN/g principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are world-renowned user-experience pioneers who advocated human-centered design and usability long before it became popular to do so. Besides authoring books and evangelizing at NN/g events about user experience, they and others on the NN/g team offer high-level strategic consultation on the usability of websites, consumer products, software designs and anything else that needs to be easy-to-use. Media contact: Darcy Provo, darcy@nngroup.com, 415-871-1831.