Mentos engaged CouponFactory to deliver a secure coupon solution in Facebook to drive trial for their new Mentos UP2U Gum brand. We worked with the Mentos brand team and a third party digital agency to integrate our technology into a dynamic flash page in Facebook. Customers who "liked" the brand could then click to the “Flavor Gallery” tab and choose which new brand of Mentos UP2U gum they wanted to trial. Customers were then prompted to enter their Name, Email, and Zip Code and could print out a $1.00 off coupon that was redeemable at most major retailers. The campaign was a dramatic success generating more than 20,000 Facebook "likes", 10,000 coupon prints, and 6,600 email opt-ins all within 48 hours! The campaign also generated a CTR of almost 70% and a click-to-print conversion of 65%.
Technologies Used: Django, Python, Apache, MySQL, jQuery, Java