Listerine Pocket Grin

Johnson & Johnson wanted an intense strategy to promote their new Listerine Total Care regimen through interactive social media platforms. This powerful online experience stretched from a microsite over to Facebook and onto the consumer's iPhone, which includes four innovative features to inspire a cleaner, healthier mouth. Users embraced the National Children's Oral Health Foundation initiative, sharing the site with their social networks and increasing the donation to be made by Listerine. The goal of this campaign was to create relevant brand interactions across multiple platforms to educate and while promoting Listerine's Total Care. This highlights Rockfish's commitment to servicing the customer where they interact online.

Technologies Used: iOS, Adobe Flash 9, .Net 4.0