P.F. Chang's Mobile
PF Chang's approached Rockfish with a request to revamp their existing Warrior Card loyalty program that was too rich to scale. After completing an initial landscape assessment that took a look at their core consumer, the restaurant landscape, the PFC brand and its offerings and new enhancements in technology, Rockfish recommended developing a mobile loyalty application. With a brief to create a mobile application experience as craveable as the food at PF Chang’s, the Rockfish team developed The PF Chang’s Mobile applications that marries a variety of different features sets including gaming, loyalty management, mobile ordering and promotions. Each feature was developed using rich UX and creative design incorporating videos, sound effects and custom animations. With the flick of a finger, users can spin a PF Chang's golden coin to reveal their latest reward, they can shake a fortune cookie to discover their fortune and watch their Chinese zodiac light up the night sky. The PF Chang's mobile application brings the rich experience of dining at the restaurant into the palms of users hands rewarding them for their loyalty to the restaurant and providing a best in class mobile ordering experience.
Technologies Used: Mobile