Royito's Hot Sauce

For Royito's, "Don't Do Mild" is much more than just a flavor profile; it's intrinsic to the company culture Roy Spence has set out to build. Roy challenged us to create a site that brought his brand to life by doing more than just showing the product; we had to bring customers along for the ride and make them part of the brand narrative. We did this in three ways: by developing a brand look and feel that conveyed the "spice of life" spirit; integrating the community of a "brand on the run" into their .com destination; and helping prospective customers experience the taste of Royito's before they ever take a bite.

Technologies Used: Adobe Flash 10, .Net 4.0, NopCommerce