mywhitecloud.com
White Cloud sought to create more brand awareness about the quality of White Cloud® products. With Rockfish, they embarked on a customer-centric, multi-phase project with Rockfish to create positive brand awareness with their paper towels and bath tissue. The process included the following: rebuild mywhitecloud.com to be more informative and engaging; create a blogging community of influencers; drive brand interaction online and in-home; drive traffic to coupons for measurable success metrics; and build a consumer database and nurture loyalty to the White Cloud brand. Throughout this campaign, an impressive number of White Cloud coupons have been printed, generating a database of product loyalists that can be leveraged for future promotions. Together, White Cloud and Rockfish have moved from a traditional marketing strategy to more effective digital and social solutions.
Technologies Used: .NET 4.0, Adobe Flash 10, Facebook Graph API
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